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Advert Details for:
STRATEGIC MARKETING FOR COMPETITIVE ADVANTAGE Public



Advert Code: 277061

Training Program Title: STRATEGIC MARKETING FOR COMPETITIVE ADVANTAGE

Program Type: NON-TECHNICAL COURSE

Course Objective: At the end of course, the trainees shall be able to:-  identify customers’ needs and develop various strategies towards meeting them.  Identify, explain and apply the use of customer records maintenance documents (CRMD) for the purpose of proper documentation.  develop alternative frameworks for effective meter data capturing and apply such for revenue generation.  formulate and apply plans for attracting and winning customers towards sustained patronage.

Course Scope:  customer needs analysis and behavioural patterns.  the concept of customer relations.  effective service delivery –a new approach.  Scientific marketing strategies for revenue generation/collection.  Essential record keeping in the marketing/commercial department. (use of CRMD, meter reading folio,form74 etc)  concept of energy accounting/audit.  identification/causes of losses (technical, commercial and collection)  handling customer complaints.  team management for high revenue in DISCO.

Course Description: Nowadays Customers are more informed and the effect of globalization cannot be easily sidelined. It is therefore imperative for Organization to develop appropriate Marketing Strategies for their survival and growth Also, competition in business environment is also getting more challenges and stiffer. Companies and Organizations that want to be relevant and maintain its position in the market must as a matter of necessity be proactive. This presupposes that they must meet their customers’ needs and probably surpass them. This workshop is therefore designed to acquaint Commercial/Marketers and Customer Service Officers of Distribution Company to be:  utility Company equal to none,  spotting a niche in the market with no serious competition  developing nifty conventional approaches in marketing.  Increase in productivity and high turnover in revenue.

Eligibility: Middle Managers & Senior Managers (Customer service section)

Training Cost (NGN): 50,000.00

Maximum Payment Installment: 1

Minimum Initial Deposit: 50,000.00

Publication Date: 24-Jan-2017

Advert Close Date: 12-Nov-2017

Payment Close Date: 13-Nov-2017

Projected Training Start Date: 14-Nov-2017

Actual Training Start Date: 14-Nov-2017

Projected Training End Date: 16-Nov-2017

Actual Training End Date: 16-Nov-2017





Training Centres: 2

SNTraining Centre
1. MAIN CAMPUS
2. RTC AKANGBA


NB: For further enquiries, please contact the NAPTIN HelpDesk/Support via email on support@naptinportal.com